Corporate Partnerships Opportunities

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Corporate Partnership Opportunities

We are committed to ensuring that no member of the Army family needs to face adversity alone, but we could not provide the support which they are owed without the help of our committed Corporate Partners.

Corporate partnership with the Army’s National charity provides unique and thematic opportunities to enthuse staff, strengthen your brand and engage key stakeholders, as well as demonstrating your commitment to the Army family and the impact of your support.

We work with our partners to develop strategic partnerships focussed on their goals and providing tangible benefits including:

Access to exclusive events and networking opportunities
Reporting and case-studies, showing the impact of your support
Recognition through our website, as well as social channels (with a combined following of over 130,000)
Talks and lunch-and-learn sessions, allowing your staff to learn about the challenges facing the Army family and the work which you are supporting
Support for staff fundraising and access to exciting challenge events

To find out more about the options to partner with us to ensure that no member of the Army family is left behind, please contact [email protected]

Programme support

Support for a specific area of our work, such as Education and Training for Employment, Mental Health and Wellbeing or Housing and Homelessness creates a targeted impact on the lives of beneficiaries, as well as addressing key Social Value and Corporate Social Responsibility objectives.

We would be pleased to discuss how a partnership could be focussed on supporting the communities and causes most relevant to you.

Corporate Membership

Make a visible commitment to supporting the Army family through our Corporate Membership programme and access exclusive benefits, including:

Reporting on the impact of your support and the work it enables.
Invitations to exclusive networking events, including our Influencers Network events.
Webinars or talks, enabling staff and stakeholders to learn about the Army family and the impact of your support.
Opportunities for teambuilding as staff take on exciting challenges like the Cateran Yomp, and access to award winning virtual events like Operation Bletchley.
Shareable content for your channels, highlighting the impact of your support.
Recognition through our Annual Review, website, and social media channels.

“Our partnership with the Army Benevolent Fund enables us to meet two of our key corporate responsibility objectives; supporting the Armed forces and facilitating better access to education. Through our partnership, we work to ensure soldiers in need are equipped with the skills required to embark on a successful and rewarding career outside of the Army.”

BAE Systems

Team of walkers climbing up a hill with lake in the background as part of the Cateran Yomp

Charity of the year partnerships and staff fundraising

A partnership focused on staff giving can engage and motivate staff, strengthen military networks and support teambuilding, as well as demonstrating your commitment to the Army family.

In addition to opportunities to take part in our calendar of exciting challenge events and support through payroll giving, staff will have access to materials and support empowering them to organise bespoke events and activities tailored to your business.

Please get in touch to discuss how your staff could help to support members of the Army Family facing hardship.

Cause-Related Marketing

Research shows that customers are more likely to purchase a product linked to a cause they feel strongly about. By donating a percentage from the sales of specific products bearing the instantly recognisable Army Benevolent Fund logo, you can motivate customers and associate your brand with the Army’s national charity while raising funds to support members of the Army family facing hardship.

Previous partnerships on a range of products, from beer to fertiliser, have driven sales and created new, thematic customer propositions, as well as drawing attention to our partners’ military links. Please get in touch to learn more about the options for partnership.

Event Sponsorship

Our national and regional events programme provides a fantastic platform from which to reach target audiences, demonstrate corporate social purpose, and entertain key clients. Find out more about our national events, such as the 54-mile Cateran Yomp and The Lord Mayor’s Big Curry Lunch here and learn about opportunities to sponsor events.