The Army Benevolent Fund views complaints as an opportunity to learn and improve for the future, as well as a chance to put things right for the person [or organisation] that has made the complaint, in order to build and maintain effective relationships with our beneficiaries, supporters and other stakeholders.

Our policy is:

  • to provide a fair complaints procedure which is clear and easy to use for anyone wishing to make a complaint;
  • to publicise the existence of our complaints policy and procedure so that people know how to contact us to make a complaint;
  • to make sure everyone at the Army Benevolent Fund knows what to do if a complaint is received;
  • to make sure all complaints are investigated fairly and in a timely way;
  • to make sure that complaints are, wherever possible, resolved and that relationships are repaired; and
  • to gather information which helps us to improve what we do.

Definition of a complaint

A complaint is any expression of dissatisfaction, whether justified or not, about any aspect of the Charity.

Where complaints come from

Complaints may come from potential beneficiaries, established beneficiaries, potential supporters, existing supporters, contractors, neighbours or indeed any person or organisation who has a legitimate interest in the Army Benevolent Fund. A complaint can be received verbally, by phone, by email or in writing.

This policy does not cover complaints from staff, who should use the Army Benevolent Fund’s Grievance Policy.


All complaint information will be handled sensitively, telling only those who need to know and following any relevant data protection requirements.


Overall responsibility for this policy and its implementation lies with the Senior Management Board, with each director responsible for their own respective team. Should the complaint be escalated it will go to the Chief Executive and if appropriate to a Member of the Board of Trustees.


We aim to set the highest standards for our fundraising activity. However, there may be times when our fundraising falls short of these and when this happens, we would like to know so we can address these as quickly as possible to put things right and make necessary improvements. We take any complaint very seriously and promise to investigate these thoroughly.

The Army Benevolent Fund is registered with the Fundraising Regulator and our fundraising teams are committed to following the Code of Fundraising Practice.

If you have feedback on any of our fundraising activity, we encourage you to send your comments and details of the activity to us within 14 days.  It would help if you are able to send any materials to support your complaint.

Personal Data

Please refer to our Privacy Notice which is published on our website.  It contains important information on who we are and how and why we collect, store, use and share your personal information (personal data).  It also explains your rights and how to contact us or our supervisory authority, the Information Commissioner’s Office, in the event you have any concerns we are unable to address.

If you wish to make a complaint

All complaints in relation to the activities or staff of the Charity should be directed in the first instance to our Supporter Care Team by:

  • Telephone – 020 7901 8900 (during office hours);
  • Email – [email protected] or
  • In writing to – Supporter Care, Army Benevolent Fund, Mountbarrow House, 12 Elizabeth Street, London SW1W 9RB.

How we will deal with your complaint

The Charity aims to manage complaints quickly and effectively at, or close to, the first point of contact.

  • Our aim is to acknowledge any complaint within two working days of the complaint being received;
  • if we cannot resolve your complaint immediately, then we will investigate your complaint and issue you with a further response/outcome within 10 working days of receiving your initial complaint;
  • if you are dissatisfied with the initial response to your complaint, then you must inform us, and your complaint will be escalated to a senior Director or, if appropriate, a member of the Board of Trustees;
  • if you are still dissatisfied with the response you have received, then we will advise you to take up your complaint with one of the following external regulatory bodies:



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